American Apparel Downtown

american_apparel_ad.jpg

Introducing the new face of downtown Nashville’s newest retail clothing establishment. Not what you expected? Well, learn to expect the unexpected, I guess. It looks like American Apparel, the increasingly popular and controversial clothing store, will be opening a store right smack in downtown Nashville, on Broadway, next to the Global Cafe.The controversy and hype circulating around American Apparel stems from two main things:

First is the fact that they are a clothing company that pays their employees remarkably well. Employees make an average of $13/hr, and also enjoy “paid time off, healthcare, company-subsidized lunches, bus passes, free ESL classes, on-site masseurs, free parking, proper lighting and ventilation, and the most up-to-date equipment”. For a textiles company to have such an overtly pro-labor stance is pretty kick-ass. BusinessWeek has a good overview of the business, including its success and controversy.

Second is the source of the aforementioned controversy: their advertising. It’s sometimes bordering on pornographic, sometimes, well, just plain pornographic. But one man’s pornography is another man’s clothing ad, and it doesn’t seem to be hurting their bottom-line.

It’s interesting to see a clothing store choose Lower Broadway in Nashville for a location — I wouldn’t have batted an eyelash if I had heard they were opening up, say, in Green Hills, or Cool Springs, or something. But having a store choose downtown Nashville is a positive sign for the re-re-revitalization of downtown Nashville — a perpetual process, it seems.

So how will relatively conservative Nashville, the city that recently enacted a 3-foot no-contact rule for its strip clubs, react to having a racy, pornography-slinging, pro-labor clothing shop right in the middle of downtown? I can’t say for sure, but personally I think it’s going to be great.

4 Comments so far

  1. John Bartkowicz (unregistered) on February 27th, 2006 @ 10:57 am

    On behalf of Metroblogging Detroit, welcome! I think Nashville is a beautiful city. Its been about 8 years since I visited, but I’d love to go back.

    The line “…re-re-revitalization of downtown Nashville — a perpetual process, it seems.” Made me laugh, reminding me of Detroit’s many attempts to bring downtown back to life.


  2. Dhaval (unregistered) on February 27th, 2006 @ 11:10 am

    On behalf of NYC-a city where American Apparel has already spread its wings, I welcome you to the Metroblogging family.

    Their ads are pornographic, but then again, so are kids currently. (read:MySpace) ;)


  3. samantha (unregistered) on February 27th, 2006 @ 3:48 pm

    Hello from Seattle! This is actually very exciting for me, since I’ll be down there in two weeks for a conference and have no idea what to do while I’m in town.


  4. Mary (unregistered) on February 27th, 2006 @ 4:14 pm

    Yeah I saw the store when I was playing hookie from work…I felt like I was back in New York for a sec and almost had to do a double take!



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