About Those Lottery Commercials

I’m sure you’ve seen those Tennessee Lottery commercials. You know – the ones where the guy buys his parents an RV or his brother a boat. Or the one where the old lady gets married? They’re really touchy-feely ads to pull on your heartstrings for 30 seconds, hoping that you’ll wish you could love your family enough to buy a bunch of lottery tickets.

Gimme a break.

If any of us (well, most of us) had millions of bucks, sure, we’d by our loved ones whatever they wanted – a house, a Hummer, a PlayStation 3. But the fact remains – I will not be guilted into buying scratch offs and Powerball tickets.

So keep running ads all you want, Tennessee Lottery. But be warned that my main motivation for buying lotto tickets will not change. My sole purpose in wishing upon stars when the jackpot goes over $100 million has been and always will be my desire to fill a vault with gold coins and swim around in it like Scrooge McDuck.

3 Comments so far

  1. Froogle McDougal (unregistered) on November 30th, 2006 @ 9:37 am

    Geez…cynical?? I mean, really – you must live on the east side.

    The purpose of the ads is not to “guilt” you into buying a lottery ticket. They are exploiting the emotion of what you WOULD do, should you win millions-upon-millions of dollars that the lottery offers. Wanna get your bro a yacht? Go ahead! Not because you’re guilty about sleeping with his wife back that one New Year’s when they were still dating, but because you CAN – you FINALLY can!! THAT’S what those ads are trying to convey.

    Why do I get the idea you WOULD lock up all of your cash like Scrooge McDuck if you won the lottery? Ever hear of altruism, bucko?


  2. Froogle McDougal (unregistered) on November 30th, 2006 @ 9:39 am

    Geez…cynical?? I mean, really – you must live on the east side.

    The purpose of the ads is not to “guilt” you into buying a lottery ticket. They are exploiting the emotion of what you WOULD do (and COULD do), should you win millions-upon-millions of dollars that the lottery offers. Wanna get your bro a yacht? Go ahead! Not because you’re guilty about sleeping with his wife back that one New Year’s when they were still dating, but because you CAN – you FINALLY can!! THAT’S what those ads are trying to convey.

    Why do I get the idea you WOULD lock up all of your cash like Scrooge McDuck if you won the lottery? That’s pretty selfish…


  3. Kate O' (unregistered) on November 30th, 2006 @ 11:30 am

    “Why do I get the idea you WOULD lock up all of your cash like Scrooge McDuck if you won the lottery? Ever hear of altruism, bucko?”

    Yeah, Sam D is the first guy who comes to my mind when I think of greed and selfishness. :)



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